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The Story of Veranda Blend. In Latin America, coffee farms are often run by families, with their own homes on the same land where their coffee grows. We've sipped coffee with these farmers for decades, sitting on their verandas, overlooking the lush beauty of the coffee trees rolling out in the distance. Most times it was a lightly roasted coffee like this one. It took us more than 80 tries to get it right--mellow and flavorful with a nice softness.The Starbucks Roast: Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles, so finding your favorite is easy.